Branding: Developing The Essence Of Your Company | Alexa Ahrem

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Introduction

In Happy Doc Episode #120 you will hear from Dr. Taylor Brana as he discusses branding with Alexa Ahrem, Founder of Philadelphia Zoning.  Alexa uses her business to realize the dreams of her customers. She not only helps navigate difficult zoning laws and regulations but, she develops a unique brand based on the “Why” of their venture. Alexa understands that companies are entities with personalities and souls.  She highlights the necessity to portray these defining features when developing a venture.

Top Quote

Branding is how you portray the essence of your company

-Alexa Ahrem

Top Points From The Episode

1. Businesses have personalities.  You are unique so why shouldn’t your business be?
2. A clean brand shows your community that you care!
3. A strong brand attracts customers who are looking for you
4. Cohesive colors, images, copy, go a long way to creating a professional look that will attract your ideal client.

Listen To The Podcast:

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Useful Links:

Alexa’s Branding Guide Template: Branding for Success 

Alexa’s Company: https://philadelphiazoning.com/

Learn more about Lex:

1. Website: http://www.alexaahrem.com/about-alexa-ahrem/
2. Instagram: @alexaahrem

Action Steps To Take From The Episode:

1. Use the branding guide!
2. Identify your purpose!
3. Create a cohesive brand: every bit of media should work cohesively to communicate your mission
4. Have a mobile-optimized website
5. Share your story, customers appreciate human interaction

The Happy Doc:

The Happy Doc is a  podcast, website, and movement with a vision to live in a world where all physicians are living their happy lives and providing optimal care for their patients.  Our mission is to create valuable conversations with amazing doctors and inspiring leaders so that we may learn and grow from their teachings. When we learn from inspirational individuals, we see that it is possible to make our dreams a reality. We want to help inspire one and all to learn in the 21st century and achieve a life filled with joy and meaning.

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