High Yield Marketing Tactics | Dave Lacamera

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Introduction

In episode #115, please learn from Dr. Taylor Brana from The Happy Doc Podcast as he speaks to guest David Lacamera.  David Lacamera is the Lead Marketing Consultant at SMB Team and shares his advice in the realm of promoting your business.  David describes very effective strategies for gaining information about your audience to allow you to more efficiently target potential customers.  David has an amazing capability to recognize the difficulties and errors that face small businesses in today’s business environment.

Top Quote

“The hardest part about marketing is to explain to people how important this investment is.  Marketing is everything” 

-David Lacamera

Top Points From The Episode

1. Marketing is a necessary investment! Brands, businesses, and companies need awareness to generate revenue and grow
2. Live your brand: every moment as a leader is a moment to promote your brand and further the progress of your business or venture
3. Understand the state of mind that a potential customer has when they view your advertisement
4. Use available technology to gain an understanding of your target audience. In this episode, we take a dive into google ad words and Facebook advertising strategy.

Listen To The Podcast:

Click this —->  The Happy Doc   <—- and don’t forget to subscribe on your favorite podcasting app so you can hear from more happy docs!

Useful Links:

Learn more about SMB: https://smbteam.com/about/

Google Ads: https://ads.google.com/home/

Facebook Ads: https://www.facebook.com/business/ads

Action Steps To Take From The Episode:

1. Create a website that is designed to optimize the conversion for potential customers (listen to Dave’s advice from the episode)
2. Be consistent when creating a brand: you are your business
3. Utilize available technologies thoughtfully and effectively
4. Create a target audience and retargeted audience based off of gathered information
5. Use email marketing to give customers useful information and updates about your business
6. Pro tip: if this all sounds daunting, reach out to someone already doing it to understand how they built out this process!

The Happy Doc:

The Happy Doc is a  podcast, website, and movement with a vision to live in a world where all physicians are living their happy lives and providing optimal care for their patients.  Our mission is to create valuable conversations with amazing doctors and inspiring leaders so that we may learn and grow from their teachings. When we learn from inspirational individuals, we see that it is possible to make our dreams a reality. We want to help inspire one and all to learn in the 21st century and achieve a life filled with joy and meaning.

Please connect with us at any of our social media handles (@happydocpodcast). We will continue to create content that will inspire you on your journey! If you want to collaborate and help us in our mission, please reach out to our e-mail: thehappydoc1@gmail.com.

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